How Do You Market Fear?

With so many awful and fearful events happening in the world I am amazed at the number of people who PAY their hard earned money to go and be scared.  Seriously, think about it for just a second.  Here is the scenario: A husband and wife come home late one evening, and as they walk into the house they hear a noise upstairs.  They turn on a light to see what is going on, and before they know it, … [Read more...]